“Branded, industry specific reference books that are used as promotional gifts return more in profits and brand awareness than cheap alternatives” according to Edward Hinkelman, Publisher and CEO of World Trade Press. The success of one product by World Trade Press, their World Atlas: Trade & Logistics Edition, has prompted a new edition with updated logistics specific reference area.
Petaluma, CA – August 25, 2008 - World Trade Press, a publisher specializing in titles for the trade and logistics industry, has just released a new edition of their Pocket World Atlas, Trade & Logistics Edition.
This atlas is specifically designed for the trade and logistics market. In addition to its 108 pages of full color maps, the atlas includes all major seaports and airports, a 2-page guide to Incoterms, guides to ocean freight containers, cargo vessels, cargo aircraft, and a seaports distance guide. As with other World Trade Press atlases, the Trade & Logistics Edition is printed in full color on coated paper, with sewn signatures and hardcover binding.
“This atlas has proven to be one of the most effective marketing tools for companies involved in trade and logistics,” said Edward G. Hinkelman, Publisher and CEO of World Trade Press. “The best promotional products are useful, attractive and are kept and referred to for a long period of time. The Trade and Logistics Atlas deliver these benefits and more. The atlas is a useful reference that will stay on the recipients desk and deliver the intended marketing message more than any other promotional product.” Hinkelman added.
The Atlas is part of a line of promotional products specifically designed for the Trade and Logistics market, including an extensive product line of T&L reference books, wall maps, calendars and desk and mouse pads. All products can be custom branded with company logo, tag line and marketing message. For a complete line of Trade & Logistics related books that can be used as promo gifts, see http://www.worldtradepress.com/Book_Premiums.html. For a complete line of map based promotional items, see http://www.worldtradepress.com/Map_Promotional_Products.html.
ABOUT WORLD TRADE PRESS
World Trade Press is a developer and publisher of books, maps and e-content. A core specialty is branded promotional products including books, map posters, desk and mouse pads, and calendars. Founded in 1992 by Edward Hinkelman, a trained economist with 20 years’ experience in the import-export business, World Trade Press began as a specialty reference publisher.
CONTACT:
Roy Hinkelman, eCommerce Director
World Trade Press
Tel: (707) 778-1124, ex. 211 (Voice)
Fax: (707) 778-1329
roy@worldtradepress.com
http://www.worldtradepress.com
