Building Your International Business Through Cultural Awareness

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This book describes how to develop cultural awareness and avoid cultural faux pas. It identifies key cultural differences, explains how to read unspoken cltural signals, and pinpoints conflicts and opportunities facing businessmen and women.

International Business Culture describes how to develop cultural awareness and avoid cultural faux pas. It identifies key cultural differences, explains how to read unspoken cultural signals, and pinpoints conflicts and opportunities facing businessmen and women.

INTERNATIONAL BUSINESS CULTURE: BACK COVER
A Short Course in International Business Culture
Understanding cultural differences and building relationships are critical in today’s global marketplace. This book describes how to develop cultural awareness and avoid cultural faux pas. It identifies key cultural differences, explains how to read unspoken cultural signals, and pinpoints conflicts and opportunities facing businessmen and women.

INTERNATIONAL BUSINESS CULTURE: TABLE OF CONTENTS
Chapter 1: Understanding Cultural Differences
Chapter 2: Basic Cultural Types
Chapter 3: The Impact Of Culture
Chapter 4: The Globalization Of Business
Chapter 5: Customs Etiquette And Protocol
Chapter 6: Communicating Across Cultures
Chapter 7: Non-verbal Communication
Chapter 8: Written Communication
Chapter 9: Cultural Landmines For Women
Chapter 10: Gift Giving
Chapter 11: Humor Across Cultures
Chapter 12: Cross-cultural Meetings
Chapter 13: Cross-cultural Negotiations
Chapter 14: Corporate Culture
Chapter 15: Corporate Ethics
Chapter 16: The Cross-Cultural Team
Chapter 17: Cross-Cultural Marketing
Chapter 18: Cross-Cultural Consultants
Chapter 19: Glossary
Chapter 20: Resources
Chapter 21: Books

INTERNATIONAL BUSINESS CULTURE: AUTHORS/CONTRIBUTORS
Charles Mitchell is a former Moscow bureau chief for United Press International. He’s been a frequent visitor to Russia in recent years, writing about both business and lifestyle issues.

He is currently the Editorial Director for a New York-based business research organization specializing in global economic forecasting and management issues.

Series Editor: Edward G. Hinkelman